Top 10 E-Commerce Features to Maximize Conversions
According to data gathered by Invespcro.com, the average e-commerce conversion rate is about 2.86%.
However, most companies want to be more than just average. So how can you bump up those conversion numbers? Fortunately, there are many proven ways to increase conversions.
One thing that stops conversions is a poorly laid out e-commerce section. Customers can get all the way to checkout but ultimately leave the page because the checkout process is annoying, slow, or otherwise inefficient.
Whether you use dazzling, detailed images or smart, concise, and targeted copy, there are a lot of things you can do to improve your e-commerce conversions.
Here are 10 of the best methods to increase your e-commerce conversions.
10 E-Commerce Dropshipping Features to Boost Conversions
1. Payment methods
One of the most important features is to have multiple payment gateways. Customers these days often have many different kinds of payment methods, like cards, e-wallets, or even things like cryptocurrency. You should also have a payment processor that can accept multiple types of cards. Here are a couple of the most common payment methods that all online vendors should include:
- American Express
Other up-and-coming popular payment methods include Apple Pay and Google Pay. E-wallets, in particular, are becoming an extremely popular method of making payments because they are secure and convenient.
Imagine you are a customer and you are checking out on a website. You get to the checkout page then you get hit with a special promotion for 5% off your purchase if you checkout within 30 minutes. Wouldn’t you be more likely to complete your purchase with that discount? The urgency is a little pushy but it totally works.
Coupons and promotional discounts are a great way to entice a customer to complete their purchase. People like saving money, even if it is just a small amount. You can distribute special coupons to new customers or give coupons to referred customers and the person who referred them. Also, never underestimate the power that comes with word of mouth. People trust their friends and family much more than advertisers.
Coupons can prevent things like abandoned carts and can encourage customers to return.
3. Email list
Sometimes customers need a bit on a nudge to complete a purchase or come back to an abandoned cart. Adding them to an email list is a great way to keep in contact with them. Email can be used to send coupons out, limited time offers, or surveys about customer satisfaction.
When making emails, don’t just send some boilerplate greetings. Email copy should at minimum be customized to the customer’s name. Fortunately, many email clients now offer automation tools that can send out custom emails based on names and even shopping habits.
4. Mobile-Optimized Experience
Did you know that about 79% of adult Americans have bought something on their phone in the past 6 months? Mobile shopping is quickly becoming the norm. An important part of mobile shopping is having a mobile-friendly site.
With over 52% of e-commerce sales happening on mobile devices, customers take a bad mobile experience seriously as well. A whopping 9 out of 10 customers say they would not do business with a company again after a poor mobile experience which includes page loading speed. So having a mobile-optimized e-commerce suit is important. Poorly mobile designed sites also drain mobile batteries.
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5. Abandoned Cart Recovery Tools
If a customer has items in their cart but leaves before completing a transaction, that is called an abandoned cart. Abandoned cart recovery tools allow customers to hold on to their items even if they leave the website and come back after a few days. They might change their mind at a later time and it would be nice if they did not have to go search for and add the items again.
You can send them an email or push notification to remind them to come back or send them a coupon offer to sweeten the deal. There are also tools that can create a pop-up when the customer attempts to leave the website and offers a coupon to check out right away.
6. Google Analytics Integration
Google Analytics is a very popular free software that lets you track various metrics and data on your website. Google Analytics can track how many customers visit your page, average dwell times, visitor location, whether they are new or returning, what kind of browser they use, and total number of conversions.
The benefit of Google Analytics is that you can try different things and get accurate real-time info about the effects of your efforts. Shop1 has integration with Google Analytics for eCommerce which is a special feature that allows for more in-depth analysis of buyer behaviors and can be greatly utilized by e-commerce dropshipping businesses.
7. Guest Checkout
Requiring customers to sign up before making a purchase is a good way to rob them of interest. Many people don’t want to create an account, so offering a guest checkout method is a good idea. Guest checkouts make customers feel like they can buy without committing to something larger and more time-consuming.
8. SEO Friendly
9. Easy Checkout Access
10. Solid Filter Options
People are going to be searching your site to find things, so you should make it as simple as possible to find them. Filter options let customers search for specific keywords and features they need. A good filter system can greatly streamline the customer experience on your website. Some of the most common eCommerce filter factors are pricing, category, color, and size
If you are looking for an all-in-one e-commerce solution to maximize your dropshipping conversions, then Shop1 might be the right platform for you. Get started!