Did you know that about 79% of adult Americans have bought something on their phone in the past 6 months? Mobile shopping is quickly becoming the norm. An important part of mobile shopping is having a mobile-friendly site.
With over 52% of e-commerce sales happening on mobile devices, customers take a bad mobile experience seriously as well. A whopping 9 out of 10 customers say they would not do business with a company again after a poor mobile experience which includes page loading speed. So having a mobile-optimized e-commerce suit is important. Poorly mobile designed sites also drain mobile batteries.
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Google Analytics is a very popular free software that lets you track various metrics and data on your website. Google Analytics can track how many customers visit your page, average dwell times, visitor location, whether they are new or returning, what kind of browser they use, and total number of conversions.
The benefit of Google Analytics is that you can try different things and get accurate real-time info about the effects of your efforts. Shop1 has integration with Google Analytics for eCommerce which is a special feature that allows for more in-depth analysis of buyer behaviors and can be greatly utilized by e-commerce dropshipping businesses.
Requiring customers to sign up before making a purchase is a good way to rob them of interest. Many people don’t want to create an account, so offering a guest checkout method is a good idea. Guest checkouts make customers feel like they can buy without committing to something larger and more time-consuming.
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