Director of Digital Marketing

A digital marketing pro that has spent time creating campaigns backed up with data and automated workflows. This individual is creative and has a sales mindset with the marketing experience needed to connect both worlds into effective revenue opportunities and data based budgets and decisions. (Must have managed at least 2 million in digital ad revenue)



  • Fully own and report Key Performance Indicators, and provide direction to optimize and scale
  • Set monthly performance targets and deliver scalable growth for key products
  • Develop and execute a scalable marketing plan to deliver profitable products and courses
  • Set strategy and tactics to optimize funnels based on split testing, pricing, and offers
  • Determine the segmentation strategy for online traffic and email lists
  • Stay up-to-date with digital technology and online learning developments
  • Work with the Creative Team to develop the landing pages and online sales funnels
  • Work with the Media Team to set monthly budgets for paid traffic and lead generation



  • Proven work experience selling subscriptions, digital products using online marketing tactics, and driving qualified leads to sales teams
  • Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys)
  • Strong knowledge of marketing technology and best practices
  • ClickFunnels
  • 3+ year experience with CRM and Automation
  • Google Analytics
  • Strong management and communication skills written and verbal
  • Minimum Facebook & YouTube advertising experience of $2 million.
  • 5+ years of experience working with online sales funnels
  • 5+ years experience in Lead Generation + subscriptions + Ecommerce
  • 5+ years experience in Digital Advertising