A digital marketing pro that has spent time creating campaigns backed up with data and automated workflows. This individual is creative and has a sales mindset with the marketing experience needed to connect both worlds into effective revenue opportunities and data based budgets and decisions. (Must have managed at least 2 million in digital ad revenue)
OTHER ROLES INCLUDE:
- Fully own and report Key Performance Indicators, and provide direction to optimize and scale
- Set monthly performance targets and deliver scalable growth for key products
- Develop and execute a scalable marketing plan to deliver profitable products and courses
- Set strategy and tactics to optimize funnels based on split testing, pricing, and offers
- Determine the segmentation strategy for online traffic and email lists
- Stay up-to-date with digital technology and online learning developments
- Work with the Creative Team to develop the landing pages and online sales funnels
- Work with the Media Team to set monthly budgets for paid traffic and lead generation
SKILLS / INTERESTS
- Proven work experience selling subscriptions, digital products using online marketing tactics, and driving qualified leads to sales teams
- Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys)
- Strong knowledge of marketing technology and best practices
- ClickFunnels
- 3+ year experience with CRM and Automation
- Google Analytics
- Strong management and communication skills written and verbal
- Minimum Facebook & YouTube advertising experience of $2 million.
- 5+ years of experience working with online sales funnels
- 5+ years experience in Lead Generation + subscriptions + Ecommerce
- 5+ years experience in Digital Advertising
