So, you’ve created your awesome Shop1 store and you are ready to sell. But how do you get your first sale? This is a great question. There are a few steps you need to take on your dropshipping journey before you make your first sale. Let’s talk about them!
Lindsey wanted to not only involve herself in the communities relating to her niche, but also create her own community. She joined different communities on social media. Facebook, Instagram, Twitter, Reddit, Pinterest, and even Tik-tok. The cool thing she found was that she could also create her own company page and build a community there. She made sure she was involved in the local community meet-ups for different activities so people knew who she was and built relationships. She stayed engaged with the people in all of these communities, especially her own store pages. She would put exercise challenges up there and used images of her wearing the products she sold on her Shop1 dropshipping store while doing the exercises. She even created a Reddit thread for people to share their own experiences.
Lindsey also took out some of the pay-per-click ads on the relevant social media sites. For example, Facebook’s algorithms allow for her to target her ads to show for people who are interested in the activities and clothing she sells. It made her advertising expenditures more efficient and the results more effective. These steps were key to driving the level of traffic she started getting to her store.
Lindsey discovered that there was more to being an entrepreneur and running her very own eCommerce dropshipping business, not from an operations point of view necessarily, however,being an entrepreneur is noticeably different than being a 9-5 employee. She quickly realized that she was her own boss. She quickly learned how to manage her own time, her own workflow, and make the decisions that determine the success of her business. Essentially, being an entrepreneur is a lifestyle.
Something that became evident to Lindsey was the need for patience. She was doing all of the things necessary to drive traffic to her store. She had altered her behavior so she was managing her business successfully. She kept working hard each day, but wasn’t getting the sales. She started to feel frustrated, but then decided to sit back and take a look at the data. Because the social media sites give you so much data analytics about your ads, she realized that the ad she had out needed to be retooled to fit her target audience better.
After making the necessary adjustments, she was still waiting for that first sale. Lindsey learned through this process that patience was key. Normally, a new eCommerce business will not start making sales right away. It takes time and constant retooling of your advertisements and positioning. But as Lindsey discovered, that sale will come.
Get your American dropshipping business started in less than 3 minutes!