How to grow your SM
Have you ever wondered how influencers and brands on social media platforms acquire such a huge following online?
Are you ready for your social media page to sprout?
Let’s grow your pages, starting with these detailed step-by-step instructions. When you cook up our special organic social media recipe, you will be pleasantly surprised by how much you can actually grow your engagement organically.
Once you have a stable increase in engagements and a decent amount of followers, you are
definitely going to want to take full advantage of your influencer status.
It may behoove you to read how influencers make money ?
The Evolution of Social Media Marketing
As social media platforms became popular, influencers, brands, and businesses started to realize the marketing potential. Thus, social media marketing was born, and it became crucial to come up with strategies in building awareness and obtaining engagements.
Now social media marketing has grown to take a prospect through a journey that will ultimately lead them to becoming a consumer. This journey includes the following steps: customer acquisition, remarketing, retention, service, and nurturing loyalty.
There are different methods in acquiring a large enough following on social media to target a prospect to have them become a loyal follower or customer.
What Does ‘Organic Social Media’ Even Mean?
First off, let’s define what it is not. When a social media activity is influenced by advertising dollars, this is called paid social.
One way brands and businesses reach out to users beyond their following is by paying a social network or influencer.
Using this social network, a brand can target specific audiences through advertisement campaigns or boost their organic posts to increase their reach.
When a brand works with influencers, they then share with their following
the company’s services/products.
Organic social media refers to activity on social media that does not use paid promotion, therefore the tools being used are free.
Organic social is imperative to maintain a good rapport with customers by directly interacting with them. This helps build trust and loyalty to your page. It is a great way to find out what your customers and audience think about your brand, product(s), or service(s).
When done effectively, your page can build a community of followers online that aligns with your brand’s values. You can also get really useful demographic information from this community.
Social media platform titans such as Facebook, Instagram, and others have adopted their own kind of search engine optimization algorithm.
Their algorithm works very similarly to Google’s in the sense that social media platforms want to push highly engaging content.
Everyone’s posts are ranked in proportion to how many followers they have. The more people engage with the post, the higher the post will be ranked to be seen by a larger pool of users.
Organic social media reach is about creating content so engaging that it goes viral, basically.
There are benefits to having both paid and organic social. Combining both paid and organic social can double your growth online. However, before we start running, let’s learn to walk.
How Do You Extend Your Social Marketing Reach?
Behind every giant brand and influencer, there is an organic social media strategy in place. What works for ranking highly on search engines also works for growing on social media organically.
Social media accounts that are successfully getting a lot of traffic have to do with putting out quality content, optimizing every bit of their profile and posts, as well as remembering to keep their audience in mind.
So let’s break down that strategy into helpful tips!
1. Understand your following by directly connecting with them and asking them which social media platform they prefer to use.
You shouldn’t focus your attention on all platforms if the bulk of your following uses merely one or two social media platforms.
2. Take note of how many times your posts are being shared on which platforms using the share count tool. The amount of times people share your posts will organically boost engagements.
Hence, paying close attention to the share count is important. Many, if not all, social media platforms have their form of a share button.
3. Check out where your competitors are posting. If others in the industry are more on certain platforms than others, you may want to consider following the trend.
4. Understand SEO strategies to optimize your social media profile and posts to get a larger reach.
- Keep these suggestions in mind when optimizing your profile:
a. Pick a username that is memorable.
b. Choose a logo or brand image that will be easily recognizable.
c. Your profile description should have up-to-date keywords.
d. Make sure to include a link to your website on your profile.
- When making posts, remember these suggestions:
a. Again, choose images that are easily recognizable.
b. Include up-to-date keywords and hashtags.
c. Think of creative ways to phrase your call-to-action.
5. When you post content on your social media, try to post information that is timeless.
Think of issues within your industry that will persist, then come up with solutions to those issues. If a concept for a post has an expiration date, chuck the idea.
Of course there are exceptions to every rule but use the exception wisely if you happen to decide to go that route
6. Another rule of thumb when it comes to posting is discuss things evocatively.
People are emotional creatures that react to things that are awe-inspiring, surprising, or funny. Also, people generally share positive things.
7. It’s better to post high-quality content rather than sharing a bunch of posts.
This high-quality content must be relevant to your brand or align with your followers. It is recommended that you post approximately two posts per day but again, there are exceptions.
You may need to experiment with the frequency of posting to get an idea of the perfect amount.
Avoid spamming your followers because if you get reported too many times, you may risk getting banned from the social media site.
8. As discussed earlier, people are emotional beings and tend to like certain content formats more than others.
People, generally, seem to engage more with videos but this may not work well with all brands or influencers. Experiment with different types of media, look at your Facebook or Instagram Insights tool to find which type works best for your brand.
9. The Insights tool offered on Facebook and Instagram is there to help you determine which posts reached more users using different metrics so that you can learn to replicate the same approach on future posts to reach your target audience.
10. Take advantage of the different insights social media platforms offer by targeting specific categories of users within your audience.
Think about different demographic segmentation when you do this. Would this post be better received by women or men?
Young adults, middle-aged adults, or the elderly? Any way you could segment your followers, think of distinctive ways of reaching out to each group.
An awesome way of filtering out distinct groups of people from your audience is by using hashtags. There are plenty of hashtag tools and generators available such as RiteTag which offers a free trial for Twitter and Instagram beginners.
Depending on the social media platform, you may be able to see which hashtags are trending. (Instagram for instance tells you how many people are following a specific hashtag the moment you start typing it in).
Once you are using the hashtag tool, you will want to collect as much information about your searched hashtags to learn which ones will work for your brand.
Get your pen and paper ready to jot down these fantastic notes:
- 10-1. Take note at how popular a hashtag is in comparison to a standard industry hashtag.
- 10-2. If the hashtag tool you are using has a report, run the report to view which hashtag is trending at that particular time.
- 10-3. Try researching the hashtags people are using from the accounts you follow and accounts following you.
- 10-4. Depending on which social media platform you use will dictate the amount of hashtags you should use on a post. Pinterest recently integrated hashtags so there is not much information concerning the topic out there yet…but keep an eye out.
It is best to use about one to three hashtags on your post for Facebook and Twitter. It can be beneficial to use two to three hashtags on a LinkedIn post. Instagram allows users to use up to thirty hashtags though an optimal number of hashtags to use on this platform is about twelve.
- 10-5. Use hashtags that are popular and high trending but relevant to your brand. Some platforms allow you to view which hashtags are trending like Twitter. Check out the sidebar on Twitter to see the trending hashtags.
- 10-6. Take advantage of events hashtags to heighten your reach. This will expose your brand’s values to your followers so they are more willing to engage with your content.
- 10-7. Take a look at how many people are actually looking at your hashtag and experiment to find which ones are increasing your reach.
- 10-8. The hashtagged posts that users have interacted with are going to tell you which hashtags to use in the future to continue extending your reach.
- 10-9. Do not forget to keep your target audience in mind when using hashtags. You want to see your target audience engaging with your hashtags.
- 10-10. It is not enough to find the right hashtags that will make or break your brand; you must also keep track of which hashtags are consistently and constantly bringing more traffic to your profile.
11. Look at when your audience is most active and time your posts relating to peak or non-peak times. Remember, if everyone is posting at the same, specific time, your posts may get lost within the information overload.
This is another rule that takes some experimentation to find the perfect times to post.
12. Maintain a good reputation online by interacting directly with users who engage with your content.
Don’t forget to like and respond to any comments made on your posts. Never underestimate the power of word-of-mouth. If your followers feel that they can trust you, they will feel the need to share their loyalty online with all of their friends.
13. Use the 80/20 rule to decide when to post content that your audience will find valuable to them and when to post promotional content.
80% of your posts should be informational and useful to your audience. 20% of your posts should be promotional content to spread your message. People do not like to be sold to, however they are more likely to buy if they find your brand significant to them.
Start gaining their trust, little by little, and when you do post that promotional post, you will see that your audience is more likely to buy into what you are offering.
14. You ought to promote your social media pages on your website, other social media platforms, blogs, business cards, etc.
If you have followers on Facebook, go ahead and provide for them the opportunity to follow you on Twitter.