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Has dropshipping “dropped the ball” for you?

If you aren’t familiar with dropshipping, setting it up can be an undertaking. Cutting corners and taking shortcuts when setting one up has consequences. Ultimately, it can fail on you.

Are you ready to be the ultimate dropshipper through a flawless system?

We’re going to show you some common mistakes made in setting up dropshipping.

Want to know how to harness the power of dropshipping in just one step?

KEEP READING…

Mistake 1: Failing to Do Necessary Research

Have you ever visited a website that has an ambiguous feel to it? You’re not quite sure what type of business they are. They might sell plumbing products, blankets, and cosmetics in one place. 

It’s like walking into a garage sale. To make matters worse, the customer experience with the online storefront is less than desirable. After taking a single glance, the customer exits and goes to another website to shop.

Entrepreneurs must do their homework before setting up shop. A successful, solid business model reflects thorough research with specific goals.

You’ll succeed when you sell products that have value to you personally. Your product is the solution to solve the problems that consumers have. 

Choose the Right Product: Sell Something You Are Passionate About

A great example is how Gaston Frydlewski and Marquel Waingarten built a business selling lace-free shoe laces known as “Hickies”. These entrepreneurs recognized the frustration of knotted shoelaces. They knew that consumers share their same frustration. So, they started selling Hickies. 

Narrow Down Your Niche: Market to the Right Audience

After you decide on the product you want to sell, you must decide on a specific audience to market to. Hickies entrepreneurs have a specific niche (audience) they market to, which is footwear. 

Choose the right product and market that product to the right audience.

Mistake 2: Failing to Properly Design a Website

One of the most crucial components of building a successful online business is your website. The customer experience begins the moment they enter your website. The goal is to keep them on your website to explore your products. A website is the first impression and a lasting one. If it’s not positive and pleasant, the customer exits and goes elsewhere.

Provided that you have done your research and know exactly what and to whom you will sell, the website is another element in building your “bridge.”

Build a Website That’s Inviting, Engaging, and Professional

Pay attention to every little detail. 

Website Climate

  • First and foremost, your website is the threshold where customers gain the first impression of your business. It’s vital that it be inviting and appropriately designed and optimized to get customers past the landing page. 
  • Content should be written in native language, free from errors (grammar, spelling, syntax) SEO-friendly, and up to date.
  • The overall impression should be reflective of current trends and not appear outdated. 

Customer Conversion Strategies

  • The landing page should have a strong header that captivates and makes the user want to know more.
  • The overall design and feel of your website should reflect your branding. Everything from the color to the imagery impacts just how far a user will advance into your site. Colors drive customers to buy. Using the right colors in branding, website design, and marketing encourages customers to engage, explore, and convert. 
  • Foster trust by including customer testimonials. Adding personal stories, videos, and photos of yourself are powerful ways to gain a customer’s trust.

Mistake 3: Failing to Optimize the Website to Load Quickly

There’s nothing more frustrating than investing your time and money into designing a website to have it load at the pace of a snail. A website not only functions as a source of information, but it also funnels and converts. 

Your website needs to perform in line with the current usage trends. Over 47% of eCommerce transactions are done through mobile devices. To stay current, your website needs to function flawlessly on mobile devices. 

  • It takes 22 seconds for the average website landing page to load.
  • 53% of shoppers will wait up to 3 seconds before they abandon the website and go on to another.

Mistake 4: Failing to Take into Account That Dropshipping Yields a Lower Profit

The purpose of using a dropshipper is to cut out the middleman between customers and suppliers. Entrepreneurs don’t have to handle, store, inventory, and ship products when you have a dropshipper on board. When another entity assumes those duties, it comes at a cost to you, the business owner. 

Dropshipping 

  • Dropship suppliers charge you more for wholesale products to cover handling expenses.
  • Your profit margins are lower.

Wholesale Purchasing on Your Own

  • Suppliers charge you less.
  • You are responsible for handling (storing, inventory, and shipping) products.
  • Your profit margins can be higher as well as your risk.

You can leverage your online storefront and dropshipping to make a passive income. However, to do so, it requires a lot of hard work to get it going. There’s a lot of other people like you out there fishing the same waters you are. 

Mistake 5: Not Having Reputable and Reliable Suppliers

It’s very discouraging to have a supplier that fails to hold their end up. Your dropshipping success depends on suppliers fulfilling orders from your customers in a correct, timely, and appropriate manner. Everything from the time the order is placed to the way the product is packaged and shipped is scrutinized by customers. One mistake, and it falls on you as the business owner. You lose money. Far worse, you lose respectability and trust from customers.

Although you don’t necessarily have control over your supplier’s business practice, you do have control over who you choose as your supplier. Do your homework and read up on anything and everything about them. This includes reviews and ratings. Don’t be timid about asking them questions.

Key Things to Ask Potential Suppliers

  • Do they furnish product catalogs?
  • How much do they charge business owners?
    • Get a complete breakdown of the cost of every product.
    • Know what your profit margin will be per product.
  • How do they maintain their inventory?
    • Do they keep product stock updated to ensure availability? Suppliers that lack a closely supervised inventory system will drop the ball on your customer orders. This is something that will make or break your business!
  • How do they handle returns and refunds?
    • Suppliers that don’t accept returns or issue refunds are a big red flag! Guess who absorbs the cost and the hassle of these? You!
  • What shipping methods do they use?
  • What kind of packaging is used for shipping?

Mistake 6: Having the Attitude “Not My Business, Not My Problem” Towards Dropshipping

Anything related to or connected to your business is your problem. Own it just like you own your business! Be proactive with every little detail in dropshipping. Don’t assume your dropshipping is functioning perfectly and sit back and relax. 

You have to invest yourself in doing a little work to ensure it’s working for you. Pay close attention to orders being placed, and how quickly and efficiently they are being fulfilled.

Mistake 7: Failing to Market Yourself and Your Business Correctly

 

It’s rare today to find someone going belly-to-belly marketing their product. We live in a day and age where online presence reigns. The days of perusing catalogs and calling in your orders are gone. Our culture wants shopping to be as effortless and fast as possible. 

 

To effectively market your products, you have to be current with trends. Currently, social media is the platform to reach the crowds. If you don’t have your foot in the door with Facebook, Instagram, Twitter, Pinterest, LinkedIn or YouTube, your success will be very limited. You reach a wider audience through social media. The cost of advertising on social media is minimal compared to the traditional methods of advertising.

Effective Marketing/Advertising on Social Media

  • A/B testing will give your business a great advantage when it comes to social media. 
  • Know your target audience.
  • Try different formats when it comes to your ads. This helps you to find out what works best.
  • Don’t use the same lingo on all posts. Change it up.
  • Images are powerful, so be sure that you use the right ones. Some platforms prefer certain formats.
  • Always include a “call-to-action” and make your advertisement stand out.
  • Depend on analytics to give you feedback on what’s working and not working.

 

Mistake 8: Not Taking into Consideration That You May Have to Pay for a Product Up-Front 

 

As a dropshipper, you may have to front the money for products your supplier ships out. The bank then comes in behind and processes the payment and any associated fees for each transaction. Up-front payment is nothing more than guaranteeing the supplier gets paid.  Always remember that you have to “float” the money until the bank steps in.

 

Dropshippers who have an e-commerce dropshipping platform such as Shop1 don’t have to worry about paying these upfront product costs. The dropshipping platform (Shop1) pays that for them.

The One-Step Way to Harness the Power of Dropshipping!

Is dropshipping successful? Absolutely! Now you have arrived at the meaty information! Let’s show you how to take hold of dropshipping and forge it in a way that gives you results. Are you ready to create a phenomenal customer experience to keep people engaged to the point of conversion? Dropshipping is a powerful tool.  So, is it possible to achieve success by taking just one step? Yes, it is.

A Dynamic Personalized Online Marketplace

Try and imagine walking into one of Chicago’s luxury department stores. You’re overwhelmed at the sensory overload that meets your eyes. Wall-to-wall products beautifully displayed beckons you.  The minute you stepped into the store; your customer experience began. It continues as you browse, select, and pay for a product. Even the bag your purchase is placed in has attention to detail. You exit the store feeling content and with the desire to return again. Let’s transfer all of those “good feelings” to your online marketplace. Will customers have a positive and pleasurable experience? Shop1 is your resource that will help you create your online marketplace that will give your customers that great experience. We are in the background creating the sublime ambiance of your web store all the way to processing your customer’s payment. Shop1 doesn’t stop there because we go beyond payment processing by sending out occasional automated email marketing campaigns to your customers. In addition to all of these amazing amenities in our platform, we’ll also handle order-related customer relations.

What you get from Shop1

An Online Marketplace Designed Just for You

  • An online storefront that is specifically designed around your business and product. The beautiful design carefully includes the necessary elements to reach a specific target audience.
  • Your storefront will be optimized to run efficiently and quickly.

All-in-One Dropshipping Platform

  • Handling of customer payments
  • Handling suppliers and supplier relations (U.S. based only)
  • Handling inventory and keeping stock up to date
  • Handling of returns and refunds
  • Handling post-sale customer relations

Coverage of Up-Front Payment Floating for Products

  • No need to worry about where your money ends up.
  • No need to wait a lengthy period of time for payments to move from one account to another.

We Help You Build Your Bridge to Success!

You’ll no longer have to ask “Why do dropshippers fail?” because now you know how to avoid common mistakes and achieve SUCCESS!  We want you to succeed, and it’s our mission to provide you with tools to grow your online business in a way that works with today’s shopping culture. You never have to roll the dice in finding suppliers that won’t bail on you because we provide those for you.  Shop1 is a strong and reliable all-in-one platform that bridges the gap between your business, suppliers and customers. We provide reliable service that will give you the power to be a successful dropshipper! Are you ready to take your dropshipping to a new level? Get started!

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