About 33% of US Holiday Sales Will Be Online

Holiday Sales

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Great news for eCommerce retailers: Experts predict online holiday sales in the US will grow 34% for the 2020 season. That’s nearly triple the online holiday sales in 2019!

With many businesses moving their Black Friday sales online (and converging with Cyber Monday), the 2020 holiday shopping season will be a very virtual one.

Would you like to get your slice of the eCommerce pie? Now is the time to get Your Dropshipping Store up and running and ready for those holiday sales.

Keep reading to learn why this holiday season is going to mean big bucks to online retailers.

Winter Holiday 2020

Why Is Everyone Holiday Shopping Online? ​

It’s been a long, strange year for all of us.

The pandemic continues to impact every aspect of our lives. Many are staying away from crowded indoor spaces (brick-and-mortar stores and shopping malls) out of fear of contracting the virus.

With no signs that COVID is vanishing anytime soon, many Americans will forgo their usual holiday travels and family get-togethers. Since we’ve spent less on vacations, eating out, and entertainment in recent months, many families can afford to spend more on holiday gifts.

Predictions for Holiday Shopping 2020

What does this mean for you and your eCommerce store?
In a recent survey, almost two-thirds (62%) of adult shoppers said they plan to do all their holiday shopping online. This echoes what researchers are predicting for 2020 holiday sales, which we’ll briefly consider below.

Huge Increase in eCommerce Shopping

Did you know it took 20 years for online penetration to reach 15% of all retail sales? That same amount of growth will happen again in just one year, with predictions that online sales will “skyrocket” up to 30% by the holiday season.
Most eCommerce stores have already seen an unparalleled jump in orders during the pandemic. Some have even reported Black Friday-level order volumes in the second and third quarters of 2020.
For the months of November and December, online spending is anticipated to hit a record $221 billion. Meanwhile, total holiday sales will reach an estimated $730 billion!
Online Holiday Sales

Online Holiday Shopping Will Start Earlier

Everyone experienced the frustration of out-of-stock items and longer-than-normal shipping times earlier this year. This has sparked concerns over product shortages and shipping delays, which is why many are starting their holiday shopping early.
In fact, 68% of consumers will start making their holiday purchases by early November. Will your store be ready for those early holiday sales?

Popular Gifting Categories Will Do Especially Well

Because we’re all staying at home more, experts predict unprecedented sales in home goods and related items.

Online sales for retailers in popular gifting categories are expected to rise:

  • 23% for health and beauty products
  • 20% for consumer electronics
  • 19% for fashion items
  • 16% for home furnishings

Conveniently enough, this represents many of the categories we currently offer through Shop1.


Is Your Site Ready for Big Holiday Sales?

Based on these predictions, it’s clear that the 2020 holiday shopping season will be one for the record books.
But here’s the important question: Are you prepared for it? Are your eCommerce store and marketing plans ready for the holiday sales influx?
Now is the time to focus on personalization, polishing your brand, and getting clearer insight into your customers’ needs and wants. And if you haven’t had the chance to set up your online store, don’t worry. It’s not too late to get in on the holiday action!
Click here to learn how to open (or update) your eCommerce store with just a few clicks. Or, if you’re ready to dive in, you can Get Started right now.
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Laurel Price
Laurel Price