A wise man once said, “Growth is never by mere chance; it is the result of forces working together.” Now make no mistake, this isn’t the Force we’ve come to be familiar with from the Star Wars movie franchise. The “forces” here refers to the trio of Marketing, Customer service, and Quality of products/service.
Over the years, marketing has been an integral part of the growth strategy of many successful online businesses and for a good reason. The only way to get people to know about your brand, make sales, and ultimately profits, is to market it effectively. Marketing used to be an elaborate process, but all that changed with the development of ecommerce marketing tools.
For new entrepreneurs starting out in the e-commerce dropshipping industry, marketing could be a little overwhelming. With the astronomical growth in ecommerce over the last few years, the increasing demand for better marketing strategies led to the development of innovative ecommerce marketing tools to help you conquer the ecommerce dropshipping industry.
Before reading this article, I assume you already have your Shop1 ecommerce website up and running and you’re looking for effective ways to revamp your marketing strategy and boost sales. So, I’ll be sharing with you five (5) must-have E-commerce marketing tools for new entrepreneurs that will help you make sales, create and maintain good customer experiences, and grow your ecommerce business from a side hustle to a multi-million dollar company.
Below are five (5) marketing tools you should’ve started using yesterday in your e-commerce business:
It has been proven that email marketing is a very effective way for companies to promote their products and maintain a healthy relationship with their already existing customer base. According to a survey, the number of active email users worldwide is forecasted to reach 4.3 billion in 2023.
For ordinary people, they just see a large meaningless number. But for new ecommerce dropshipping entrepreneurs looking to find new customers and establish a connection with existing customers, that’s a lot of people waiting to be captured. Email marketing is essential to business growth, and with the right email marketing tool, you can easily create and run successful email marketing campaigns.
One very powerful email marketing tool you can utilize is Mailchimp. Mailchimp is so advanced that it provides you with real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about what to alter and where to focus your marketing budget.
In previous blog posts, we explained the importance of SEO and how studying your competitors can help you build a successful ecommerce dropshipping business. What may seem like a cumbersome process has been made a lot easier to do with special marketing tools like Semrush and Ahref. With the right SEO strategies, you can ensure that the right audience can find your ecommerce dropshipping store and your products.
Because you’re the new kid on the block with only a few weeks/months of experience, you need to study your already established competitors’ website and know what keywords they’re ranking for, what strategies they’re using, and figure out how to outrank them. Another cool thing you can do with the competitor analysis tools is to see the actual ads run by your competitor.
You can easily have a peek at their paid search strategies, analyze their texts and banners, and use the information gathered to plan your own PPC campaign.
As a new entrepreneur in ecommerce dropshipping, one of the easiest ways to get traffic is through your social media accounts and pages There’s Facebook, Instagram, Twitter, Pinterest, Tumblr and several other social networks out there with thousands of potential customers to reach.
So to manage all your social media profiles efficiently, you need a powerful tool to help make the task of engaging people on social media a lot easier. You can monitor and engage with your audience, schedule your content to each social network, and study how your content performs on each network. Popular example of good social media management tools are Hootsuite, Buffer, Sendible, AgoraPulse, eClincher etc.
Building a successful ecommerce dropshipping business with Shop1 is more than having a great website with amazing products. One important factor that could contribute to your success is being able to organize and implement complex running operations. Thus, logistics plays a key role in ecommerce as there is a need for the management of how things flow from the supplier to the customers to ensure they meet their requirements and deliver a great shopping experience throughout.
One powerful ecommerce tool you can use to manage your logistics network is Shipwire. Shipwire is a cloud-based platform that’ll help you to manage all of your ecommerce dropshipping logistics in one place.
They say, “Data is a precious thing and will last longer than the systems themselves.” Unless you somehow possess the gift of psychic traffic perception, data and reports are the only ways to know how well your ecommerce marketing campaigns are performing.
You utilize all the marketing strategies and tools on the planet, but the only way to know which technique works best is by studying how the little changes affect your traffic and sales. With the right analytics tools, you know if your marketing efforts are paying off or if it needs a little tweaking.
Google Analytics is a favorite for many new entrepreneurs out there, but you can also try Metrilo. With this, you can find out your website’s conversion rate, bounce rate, checkout completion rate, and lots more.
There you have it, the 5 ecommerce marketing tools you need for internet domination. There are numerous other tools that can help you boost your sales and make more money from your ecommerce website, but with these 5 handy tools at your disposal, the sky’s the limit for your ecommerce business.
If you’re using any other very effective marketing tool and it’s not mentioned here, we’d love to hear about it. Share your thoughts with us in the comments below or send us an email at email@example.com
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